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First and foremost, focussed farmers is focussed on farmers, not farming - that's your job!  

It doesn't matter what type of farming you do or what practices and methods you use, but what matters is that you have a vision of where you want to go and you want to get there.  This programme is designed to share with farmers ways in which you can achieve your vision and goals with less stress and less effort and don't worry if you're not sure about your vision yet - we'll help you create that along the way!

How & When?

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The series will be presented by Willie Horton, psychologist and consultant in the field of personal, team and leadership development since 1996.  The main education on how the mind works and how you can achieve your goals more effortlessly, will be delivered through a video series delivered episode by episode to your email inbox.  

“I see major benefits for farmers to try something new for themselves, I have been sharing these personal & leadership development techniques with business leaders for 20 years and alongside sharpening their overall game and achieving just what they want to achieve, when they want it,  my clients reduce stress dramatically and learn to become a lot less 'hot-headed' in their workplace and within their family environment.”


Holly Beckett200x200.jpgHolly Beckett, 2015 Nuffield scholar and fourth generation of a Midland's farming family gained sponsorship from The Frank Parkinson Agricultural Trust to pilot the introduction of these latest developments in psychology within the ag-sector. 

"I undertook a Nuffield Farming Scholarship in 2015 looking at Practical applications that can be introduced for business growth through the development of people and further develop the understanding of the mind to allow the progression of the four pillars of emotional intelligence: self-awareness, self-management, social-awareness and social-management".



Vision for Project Focussed Farmers

"For farmers and agri-sector workers to develop

better understanding of their minds and in turn the

ability to train their minds to achieve their goals with less stress".


Core Values of Project Focussed Farmers 

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 Developing Your Vision & Core Values

There is lots of support for companies or farming families to develop their core values.  Coaching is a great tool to use if you have a number of people involved in the organisation.  Visit the resources page for more information on services you can use in your business or sign up to the free video series which will also share exercises on how you can define your vision and core values.

 Sign up to your free video series on the psychology of success.