Coaching Resources

Business leaders at the top of their game use coaches or mentors to develop themselves and their businesses and this is no different within agriculture.  You may use a mentor who has specialist knowledge in your industry who can offer specific advice or experience or you may use a coach, especially when focussing on yourself and your own goals. A coach will listen and they will ask questions and not just the easy ones, they are not afraid of asking the difficult questions - and will wait for an answer.   

Recommended Coaches 

Heather Wildman.pngHeather Wildman is a farmer’s daughter and now also a farmer’s wife. A Cumbrian lass born and bred she was brought up on the family sheep and beef hill farm in the Lake District.

She has more than 25 years’ experience of working with farmers as an independent rural coach, facilitator and advisory service. With a proven reputation for getting things done, she helps individuals and businesses to identify goals and vision, develop strategic planning and progress in an ever-challenging volatile environment.   

Heather has recently created a step by step guide to support families through succession....that word many family farms dread!

For more information on the range of services provided by Heather or to purchase ‘Saviours Guide to Succession’ please email her call her 07773 519995 or visit the website to find out more.

Matt Swain (1).pngMatt Swain is an experienced business and personnel coach with an extensive background in the Agri Industry. In 2002 he undertook a Nuffield Scholarship studying ‘Change’. 

In addition to being a Chartered Accountant he also certified as an intervention coach and NLP master practitioner.  

 Matt specialises in work of a high degree of human complexity such as succession, bereavement or restructuring of family businesses.  

When not working, Matt is involved in many community roles and is an adventure athlete with plans to swim the English Channel in the near future.

If you are interested in working with Matt, please email him in the first instance to arrange an initial consultation.

Willie Horton.pngWillie Horton (FCCA AITI MMII BSc(Hons) Psychology MBPs) has been working in the field of personal, leadership and team development since 1996.  Born in Dublin, Ireland, he rose through Ireland’s financial services industry to senior management within sales and marketing.

In 1996, he established his consultancy practice,focusing on the effective development of teams and leaders in large businesses. Today, his clients include Pfizer, Deloitte, Nestlé, KPMG, Allergan, Diageo, Stada AG, ESB International, Jurys Inns, Unilever, Matheson and BDO – where his work includes the coaching and mentoring of senior executives and the training and development of leadership and functional teams both in the commercial and production environments. 

 Willie draws together diverse strands of psychology, neuroscience and business management to provide practical, up-to-the-minute knowledge and tools to people who want to achieve effortless happiness and success.

 For 121 executive coaching or if you have a larger farming business and are looking to incorporate coaching for senior management, email Willie to arrange a informal discussion.

 If you are a coach or mentor working within the agricultural sector, please contact