Who is The Focussed Farmers Project for? 

Copy of Sign Up to the free video series_500 x 300.pngFirst and foremost, Focussed Farmers is focussed on farmers, not farming - that's your job!  

It's not about farming, it’s about farmers.  It’s not about service provision – it’s about service providers.  It doesn't matter what type of farming you do or what practices and methods you use, your life is your own, to lead your in own way and what you choose to do with it is your business to take charge of. What matters is that you want to take some action to move forward from where you are to get the most from your business, from the land you farm or work on and make the most of your family - whilst enjoying daily life and even having a laugh!

Alongside the good times, life is full of challenges and this will not change, but how you face these times and deal with them, can. Resilience isn't about bouncing back from the hardship, it's about not feeling or perceiving you are in or around hardship in the first place  -it's about seeing the opportunities that also surround any situation you are in - ANY SITUATION - but to do that, you need to pay more attention to your life and come to your senses for at least a few moments each day.

When you raise your expectations of a life you’ve not yet lived, with a few simple tweaks, you can  get the best you can, from every moment.  If you are challenging that in your mind, I say challenge on! CLICK HERETO TAKE THE 5 DAY PAYING ATTENTION CHALLENGE

Farmers can explore mindfulness and goal setting by talking to other farmers about it and more importantly, having a go at mental training for themselves and experiencing what it's all about. 

How did it come about the farming sector?

Holly Beckett undertook a Nuffield Farming Scholarship in 2015 looking at what physical practices and tools could be introduced into farm businesses to develop more consistent leadership and improve the work-life of people within a business and in turn, the productivity of individuals and organisation as a whole. Holly looked at business practices and leadership predominantly outside of agriculture and was interested in how to increase the four pillars of emotional intelligence: self-awareness, self-management, social-awareness and social-management - the foundation of effective communication".

After finding mindfulness training  providing huge benefits to business performance,  productivity and profitability as well as improving general overall well-being for people. The Frank Parkinson Agricultural Trust funded the pilot study of introduce mindfulness to agriculture.  Holly and Willie Horton, a psychologist she had met on her Nuffield travels, set about to measure what being more mindful for farmers would look, feel and sound like. That started with creating a video series to provide knowledge exchange.

What knowledge exchange?

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The 12-part series is presented by Willie Horton, psychologist and consultant in the field of personal, team and leadership development since 1996 with a lot of interesting things to say. The main education on how our mind works for each of us (or against us) and how you can achieve your goals more effortlessly, will be delivered through a video series delivered episode by episode to your email inbox.  

“I see major benefits for farmers to try something new for themselves, I have been sharing these personal & leadership development techniques with business leaders for a long time and my work is built on 20 years of research into cognitive psychology and neuroscience.  Alongside sharpening their overall game and achieving just what they want to achieve, when they want it,  my clients reduce stress dramatically and learn to become, more focussed, more productive and  a lot less 'hot-headed' in their workplace and within their family environment.”


Holly B profile pic.png"The why is because I believe that the mind and exercising or training the mind should be as widely, understood and practised (or at least procrastinated about) as we understand that exercising the body is essential for our health.

I believe that farmers and supporting Ag-sector folks, just as any other person, can, if they wish, take control of their focus to achieve what they truly want from their own life and in turn drive forward a productive, progressive and profitable industry that they are proud to be part of and serve.


"There’s only one way to know what a tomato tastes like…This programme will not change who you are – it will just make you a souped-up version of yourself." 


Promoting mindfulness and goal setting to the agricultural sector, has been a journey of it's own - and one I have extremely enjoyed.

Observing the change in mental health awareness although sadly dues to crisis (real change only come in crisis - or COO) and this does serve to provide a backdrop for firefighting and crisis management.  The support available for the rural sector is vast and incredibly helpful to many and a powerful influence of more people becoming aware that they need to take responsibility for their own mental health.  This knowledge I have found to be incredibly helpful to not only me, but all the people that have been part of FF and beyond..There is just one catch...you do need to check-in at the mental gym on a regular basis to really experience the difference.

 Where & When can I get involved?

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Core Values of Project Focussed Farmers 

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Developing Your Vision & Core Values

There is lots of support for companies or farming families to develop their core values.  Coaching is a great tool to use if you have a number of people involved in the organisation.  Visit the resources page for more information on services you can use in your business or sign up to the free video series which will also share exercises on how you can define your vision and core values.

Sign up to your free video series on the psychology of success.